Habanero Lime Buldak Fried Noodles' is a new export version of Buldak that reflects the taste of local Americans.
This product of Samyang Foods targeted Hispanic consumers who prefer spicy food and Asians who prefer a different spicy taste. In addition , by receiving KMF halal certification, it plans to appeal not only to Muslim consumers but also to consumers who are interested in halal in the United States.
An official from Samyang Foods said, "The new product 'Habanero Lime Buldak Fried Noodles' was a product that drew the attention of many Americans at the BTS concert in Las Vegas. We plan to aggressively target the market,” he said.
In addition, Samyang Foods plans to launch a new export-only Buldak, targeting Asian markets such as Southeast Asia and Japan in the second half of this year.